Industry insights, founder notes, and the economics of heavy-equipment service — written by Alex Kraft, Heave Founder & CEO.
The mechanic shortage isn’t a lack of demand — it’s decades of underpaid labor. How platforms realign pay with the real value of the trade.
Poor communication — not just slow service — is the biggest driver of frustration and lost customers in heavy-equipment repair.
Detecting problems sooner means little if owners still can’t access a technician fast enough to fix them.
Everyone has ideas. We have a movement. A candid founder note on why execution and traction beat the pitch.
Real innovation isn’t being “better” than competitors — it’s being different. How Heave broke from the dealer playbook.
After thousands of jobs and breakout growth, our $7M Series A funds the only nationwide field-service network for every brand.
The talent exists — it’s just distributed outside the dealership model. We’ve confused a distribution problem for a supply problem.
Writing a monthly update isn’t busywork — the discipline creates accountability, sharpens focus, and leads to better decisions.
The shortage isn’t about work ethic — it’s about pay. Until the industry aligns compensation with value, it persists.
Four reasons dealer service fails customers: company culture, misaligned economics, the labor shortage, and a lack of competition.
