Building the Groundwork
Unfiltered insights, real-world stories, and straight-talk advice from the heart of the Dirt World — the people building, fixing, and running heavy equipment.
Spotify
Apple Podcasts
YouTube
Your host
Alex Kraft
Founder and CEO of Heave, Alex spent years inside the dealership world before setting out to fix it. Now he sits across the mic from the operators, mechanics, and builders who keep the Dirt World running.
Every episode is a real, unfiltered conversation — no scripts, no fluff, just the stories and hard-won lessons from the field.
All episodes