Industry insights, updates, & ideas
Blog posts written by Alex Kraft, Heave Founder & CEO, about industry insights, and updates on our team, product, and more.
Why We Raised a Series A
Fundraising isn’t the goal—serving customers is. After thousands of jobs and breakout growth, our $7M Series A lets us scale what works. Downtime is a $1,000/hr problem. This Series A helps build the only nationwide field-service network for every brand—repairs in under 24 hours.
Read
Accountability Is a Strategy, Not a Burden
Alex challenges the notion that writing monthly updates is unnecessary. He argues that the discipline of writing regular business updates creates accountability, sharpens focus, and leads to better decision-making—regardless of how a company is funded.
Read
Advantages of Independent Technicians
Alex highlights the advantages of independent technicians over OEM dealer technicians in the heavy equipment repair industry.
Read
What is the Heave App? Why Use it?
Alex explains that the Heave app aims to provide an alternative to traditional dealer service by utilizing independent technicians.
Read
Why Does Traditional Dealer Service Suck?
Alex delves into the reasons behind poor dealer service in the construction equipment industry, citing four key factors.
Read
The Technician Shortage Is An Economical Problem
Alex argues that the shortage of diesel technicians is due to economic factors rather than a lack of work ethic.
Read
