Good Idea

January 12, 2026

I’ve been slacking on blog posts. My main problem is that I tend to want them to be too polished. In my mind, I have to think of a great topic and write (re-write) until it’s perfect.

Here’s a vent about something that happens frequently and is a pet peeve of mine.

I have many conversations daily across multiple platforms. Some conversations are networking, sales outreach/customer prospecting, and possible partnerships. People tell me frequently:“Heave is a good idea.” It’s meant to be a compliment.

But it’s January 2026. In 2022, Heave was an idea. If you’re a “pre-seed” company, you have an idea. Maybe even “seed” stage. There’s an untested thesis. You have a plan, but no meaningful revenue. No customers. A lot of ‘if’ statements and uncertainty. We were there once….

I’ve asked rhetorically, ‘When are you not a start-up anymore?’ I don’t know the answer to that, but I do know that we have an awesome business with all the right characteristics: growing customers, revenue, team, and capabilities.

Everyone has ideas. We have a movement.