Why We Raised a Series A...
Alex Kraft | August 27, 2025
I’ll admit, fundraising is not my favorite activity as a Founder. It’s funny, I hear commentary from many people at events or conferences saying “it’s easy to raise money right now” and those that parrot that phrase never raised a dollar. Coming from someone who’s successfully raised money now a few times, it’s very difficult. Don’t believe me–try it for yourself. Go set up meetings with VC firms who have access to the latest and greatest ideas every day and ask them for $2M/$5M/$10M for your idea. This isn’t play money. I recently read an article that .05% of startups raise VC funding.
If you’re reading this blog post, you probably read our Series A funding announcement. We never announced our Seed round investment for a few reasons: it felt funny at the time since we were unproven and early on our journey, successful fundraising was never our goal, and I wanted more time to build the company without attention from the incumbents. Series A is very different. It’s a milestone for the company and represents a different phase. At the seed stage, a company is an idea. There’s potential for a lasting business, but much is unknown and unproven. We had a very basic product in 2023 and a big vision: create a new category of on-demand field service for all brands of equipment. We had “product-market-fit” early and customers were thrilled with every aspect of the experience—the speed of response, the quality of the technicians, and the cost savings. We started here in Florida and quickly expanded into Texas. Heave was the best kept secret in the industry. In 2024, we 5x’d our business. This year we’ve continued building on the momentum and are on pace to 3x from last year. We’re still barely scratching the surface of what Heave will become (which is incredibly exciting). This is why we raised a Series A round: to unlock and support the next level of growth. We’ve expanded into new markets (Georgia, NC, Tennessee, Ohio) and certain customers are pulling us into other states. When you’re in the trenches every day, sometimes it’s difficult to keep up with developments. For example, when I recently put together a half year review, I didn’t realize that we’ve repaired equipment in 30+ states this year and have fixed 120+ different brands of equipment. We continue adding new high-quality technicians every month as we gain notoriety and brand recognition. We now have 850+ vetted technicians in our network across the US, which makes us one of largest service providers in the country already!
Additional capital allows us to experiment with new product ideas and push the envelope for what’s possible in this space. We won’t be constrained and can double down on what’s working well. Ultimately our unique opportunity is to become the only nationwide field service provider for all equipment brands. We’re not trying to hit singles here—rather we’re trying to build the market leading field service company. After thousands of jobs completed and a growing customer base, it was time to raise a Series A. Our value is undeniable and it’s time to pour gasoline on the fire so we can help more customers defeat downtime across the country.
