How Heave Works
Case Study
Company
I'm a Technician
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How Heave Works
Case Study
Company
I'm a Technician
Helping equipment owners defeat downtime utilizing technology
A letter from
our CEO
Read Alex's letter
Servicing the best in the business
Fast Facts
10 mins
Average time to see technician availability
as of March 1, 2024
24 hrs
Average time for service to be completed
as of March 1, 2024
50+
Number of brands serviced through the app
as of March 1, 2024
$140/hr
Average Heave technician hourly rate
as of March 1, 2024
Field Team
Alex Akers
Florida
+1 (813) 550-4472
alex.akers@heaveapp.com
Rebekah Furstenfeld
North & West Texas
+1 (972) 268-0324
rebekah@heaveapp.com
Zack Gildenzoph
VP of Sales
+1 (720) 837-0154
zack@heaveapp.com
Nate Walder
South & East Texas
+1 (361) 677-4742
nate@heaveapp.com
Check out our blog
The Technician Shortage Is Not Complicated
I get a chuckle when I hear the narrative around “can’t find people who want to be a diesel technician”. I’ve heard it since the day I started my career in 2004. The same message persists today. Nothing has changed. I find it counterproductive to try and blame individuals by questioning work ethic and calling generations lazy. Many topics aren’t that complicated–people respond to incentive structures. The main reason why the technician labor pool has been lagging behind is purely economical.
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The Lazy Management Problem
I’ve wanted to write something on this topic for a while and Tom Brady’s retirement presented the perfect opportunity. I’m not surprised at many sports stats, but this graphic highlighting Brady’s excellence in his 40s compared to his 20s blew me away. More TD passes from the age of 40–46 than in his 20s? Ridiculous.
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Advantages of Independent Technicians
Every marketplace founder yearns for the ‘Magic Moment’, when your marketplace works just as intended. Fortunately for us at Heave, we’ve had a few magic moments in January that reminded me of the inherent advantages of independent technicians.
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We’ve Got A Crazy Idea...
When you’re the ‘small guy’ you can think differently. Everyone knows the words ‘disruptor’ and ‘innovator’. Building an independent technician network in the heavy equipment space is pretty innovative, but it’s not crazy. What’s crazy is opening up our service marketplace for construction companies to farm out their own technicians to other contractors!
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What is the Heave Service App?
Independent technicians are the backbone of the Heave service app. Some customers have experience with independent techs, but they are largely invisible to the overall market. Independent technicians consist of formerly OEM/dealer trained mechanics who’ve gone out on their own or ones that learned the trade and never wanted to go work for a dealer. Every independent technician on the Heave marketplace has the current software needed to access the major brand’s computer systems and the majority have their own truck with a crane. Companies such as Diesel Laptops broke the software barrier for these individuals to exist as an alternative to traditional dealer service.
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Why Does Traditional Equipment Dealer Service Suck?
Ask construction customers about equipment dealer service. The answers won’t be pretty. In my opinion there are four reasons why dealer service is poor: company culture, economics, labor pool shortage, and a lack of competition.
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Service when you need it,
where you need it.
On-demand heavy equipment service
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